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This Privacy Policy describes how Willow & Maple ("we", "us", or "our") collects, uses, stores, and discloses your Personal Information when you visit, use our services, or make a purchase from willow-maple.com (the "Site").
This Privacy Policy applies to customers and visitors, including those located in Canada, the United States, and the United Kingdom.
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process and fulfill your purchases. We may also collect additional information when you contact us for customer support.
Personal Information we may collect includes:
Name
Billing and shipping address
Email address and phone number
Payment and transaction information
IP address
Browser and device information
Referring websites
Purchase and order history
Interactions with our Site
Marketing and advertising preferences
Customer service communications
Payment information is processed securely through our payment service providers. We do not directly store complete payment card details.
We may use your Personal Information to:
Process and fulfill your orders
Process payments and transactions
Arrange shipping and delivery
Provide order confirmations and tracking information
Communicate with you regarding your purchases
Provide customer support
Detect, investigate, and prevent fraud or other unauthorized activities
Improve our Site, products, and customer experience
Provide advertising and product recommendations where permitted
Measure the effectiveness of our marketing campaigns
Comply with applicable legal and regulatory obligations
Protect our legal rights and legitimate business interests
Where applicable law requires consent for a particular use of your Personal Information, we will request such consent.
We may share Personal Information with third-party service providers where necessary to operate our business and provide our services.
These may include:
Shopify, which provides our ecommerce platform
Payment processors and financial service providers
Shipping, logistics, and fulfillment providers
Customer support providers
Analytics providers, including Google Analytics
Advertising and marketing platforms, including Google and Meta
TikTok and other advertising platforms where implemented
Fraud prevention and security providers
Professional advisers and authorities where required by law
We only share information that is reasonably necessary for these providers to perform their respective services.
We use cookies and similar technologies, including pixels and scripts, to operate the Site, understand how visitors use our services, improve performance, and, where permitted, provide personalized advertising.
Cookies may include:
Essential Cookies – Necessary for core functions such as navigation, account functionality, shopping cart, security, and checkout.
Analytics Cookies – Used to understand Site usage and measure performance, such as Google Analytics.
Marketing Cookies – Used for advertising, campaign measurement, personalization, and retargeting, such as Meta Pixel and Google Ads.
Where required by applicable law, non-essential cookies and tracking technologies are activated only after obtaining the appropriate consent through our cookie consent system.
You may manage or withdraw your cookie preferences through the cookie settings available on our Site.
Subject to applicable law and your consent where required, we may use information about your interactions with our Site to provide more relevant advertising.
Advertising and marketing partners may include:
Meta/Facebook
Google Ads
TikTok, where implemented
Other advertising platforms used by Willow & Maple
You may be able to manage personalized advertising through the privacy and advertising settings offered by these providers.
Because we operate an international ecommerce business and use service providers located in different countries, your Personal Information may be transferred to, processed, or stored outside the country in which you reside.
Where required by applicable privacy legislation, we take appropriate measures to protect Personal Information transferred internationally and use appropriate safeguards for such transfers.
If you are located in Canada, you may have rights under applicable Canadian privacy legislation, including PIPEDA where applicable.
Depending on the circumstances, these may include:
The right to request access to Personal Information we hold about you
The right to request correction of inaccurate or incomplete Personal Information
The right to withdraw consent, subject to applicable legal or contractual restrictions
The right to ask how your Personal Information has been collected, used, or disclosed
The right to raise a concern regarding our handling of your Personal Information
Certain information may need to be retained where required by law or for legitimate business purposes.
If you are located in the United Kingdom, your Personal Information is subject to applicable UK data protection legislation, including the UK GDPR and Data Protection Act 2018.
Depending on the circumstances, you may have the right to:
Request access to your Personal Information
Request correction of inaccurate or incomplete information
Request deletion of your Personal Information
Request restriction of certain processing
Object to certain processing
Request portability of your Personal Information
Withdraw consent where processing is based on consent
Object to certain forms of direct marketing
Lodge a complaint with the relevant UK supervisory authority
These rights may be subject to limitations and exceptions under applicable law.
If you are a resident of the United States, you may have specific privacy rights depending on the state in which you reside and whether the relevant privacy legislation applies to our business.
Depending on applicable law, these rights may include:
The right to know or access certain Personal Information collected about you
The right to request correction of inaccurate Personal Information
The right to request deletion of certain Personal Information
The right to obtain a copy of certain Personal Information
The right to opt out of certain uses of Personal Information for targeted advertising
Where applicable, the right to opt out of the sale or sharing of Personal Information
The right not to receive unlawful discriminatory treatment for exercising applicable privacy rights
We do not sell Personal Information for monetary consideration.
Where applicable law defines certain advertising-related disclosures as a "sale," "sharing," or use for "targeted advertising," additional opt-out rights may apply.
To exercise an applicable privacy right, please contact us at:
We may need to verify your identity before processing certain requests. Where permitted by applicable law, an authorized agent may submit a request on your behalf.
We will respond to valid privacy requests within the timeframes required by applicable law.
We retain Personal Information for only as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, maintaining business and transaction records, resolving disputes, preventing fraud, and satisfying legal, accounting, or regulatory requirements.
Retention periods may therefore vary depending on the nature of the information and applicable legal requirements.
Our Site and products are not intended for children to independently provide Personal Information to us.
We do not knowingly collect Personal Information from children in violation of applicable privacy laws. If you believe that a child has provided Personal Information to us improperly, please contact us so that we can review the matter and take appropriate action.
We use reasonable administrative, technical, and organizational measures designed to protect Personal Information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no method of transmission or electronic storage can be guaranteed to be completely secure.
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.
Any updated version will be published on this page with an updated effective date where appropriate.
For questions about this Privacy Policy, your Personal Information, or to exercise your applicable privacy rights, please contact:
Email: info@willow-maple.com
Phone: +1 236 646 5590
Website name: Willow & Maple
Website: willow-maple.com
Company name: Dierick, Alexandre
Address: Wilgenlaan 56 A, 8400 Oostende, Belgium
Email: info@willow-maple.com
Phone: +1 236 646 5590
Tax identification number: BE1008706661
Company registration number: 1008.706.661
Warehouse address: Lane 1177, Jianlan Road, Meixu Street, Yinzhou District
