PRIVACY POLICY
This Privacy Policy describes how Willow & Maple ("we", "us", or "our") collects, uses, and discloses your Personal Information when you visit or make a purchase from https://willow-maple.com/ (the "Site").
1. COLLECTING PERSONAL INFORMATION
When you visit the Site, we collect certain information about your device, interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.
Personal Information collected includes:
- Name
- Billing and shipping address
- Payment information (processed securely via Shopify Payments)
- Email address and phone number
- IP address, browser details, device type, referring sites
- Purchase history and on-site behavior
We refer to this automatically-collected information as “Device Information”.
2. USING PERSONAL INFORMATION
We use your personal information to:
- Fulfill orders and provide services
- Process payment information
- Communicate with you
- Screen orders for fraud or risk
- Provide relevant product offers and marketing
- Comply with legal obligations
3. SHARING PERSONAL INFORMATION
We share your Personal Information with service providers to help us provide our services and fulfill our contracts. These include:
- Shopify (our ecommerce platform)
- Shipping providers (to deliver your order)
- Marketing platforms (if you opt in)
- Analytics services (Google Analytics, Meta)
4. COOKIES & TRACKING TECHNOLOGIES
We use cookies and similar tracking technologies (e.g., pixels, scripts) to enhance website performance, improve user experience, and deliver personalized advertising.
Types of Cookies Used:
- Essential Cookies – Required for basic site functions like checkout
- Analytics Cookies – Help us measure and improve performance (e.g., Google Analytics)
- Marketing Cookies – Used for ads personalization and retargeting (e.g., Meta Pixel, Google Ads)
Non-essential cookies are only activated after you give explicit consent via our cookie banner, powered by our Consent Management Platform (Pandectes).
5. BEHAVIORAL ADVERTISING
We use your Personal Information to provide targeted advertisements via:
- Facebook/Meta
- Google Ads
- TikTok (if installed)
6. YOUR RIGHTS (CANADA – PIPEDA)
If you are a resident of Canada, you have certain rights regarding your personal information under applicable privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA):
-The right to access the personal information we hold about you
-The right to request correction of inaccurate or incomplete information
-The right to withdraw your consent to the collection, use, or disclosure of your personal information at any time (subject to legal or contractual restrictions)
-The right to request information about how your personal data is collected, used, and shared
Please note that we may retain certain information where required by law or for legitimate business purposes.
To exercise any of these rights, please contact us at info@willow-maple.com
7. DATA RIGHTS (CANADA – PIPEDA)
We do not sell your personal data. Any sharing of personal information is done in accordance with applicable Canadian privacy laws.
8. RETENTION
We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy unless a longer retention period is required or permitted by law.
9. CHANGES
We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons. Updates will be posted on this page with an updated effective date.
10. CONTACT
For more information, questions, or concerns, please contact us at: info@willow-maple.com
Business information
Website name: Willow & Maple
Address: Wilgenlaan 56 A,8400, Oostende, Belgium
Company name: Dierick, Alexandre
Phone: +1 236 646 5590
Email: info@willow-maple.com
Tax identification number: BE1008706661
Company registration number: 1008.706.661
Warehouse address: Lane 1177, Jianlan Road, Meixu Street, Yinzhou Distric